🖤 About The House of Belli

Hi, I’m Samantha — founder of The House of Belli 🤍

Mum of three, wife, carer, business owner… and yes, very proudly a pet mum too.

Belli isn’t just a business. It’s my story, my resilience, my creativity — and proof that even when life throws everything at you, you can still build something beautiful.

Where it all began

My beauty journey started back in 2014, when I took my first college courses in eyelash extensions and nails. At the time, I was working full-time and doing beauty purely for fun in my spare hours — never imagining it would grow into what it is today.

By 2016, I enrolled at The City of Liverpool College to complete my Level 3 in Makeup & Beauty… and honestly? I fell completely in love. I learned so much, gained confidence, and began building a small business while working part-time in a salon and looking after my son.

Life felt busy, exciting, and full of possibility.

When life changed everything

When my daughter Nova was born, our world changed overnight. I was given the devastating news that she had a terminal disability, meaning she would need round-the-clock care for her entire life. 
(you can watch about Novas Story on BBC Iplayer - BBC 2 Reunion hotel - Episode 5) 

Along with a new born, Covid hit — and like so many families, everything we knew about work, routine, and stability shifted. 

But if there’s one thing I’ve learned, it’s this:

you don’t stop when life gets hard — you adapt.

Love, creativity & Belli Designs

In 2022, my husband and I got married — and true to form, I crafted everything myself. From décor to details, I poured my heart into every part of our wedding.

That’s where Belli Designs was born.

We became known for our iconic “Stag Missions” tops, bridal hats, and accessories — fun, bold pieces that people genuinely loved (and still ask for!).

Creativity has always been my therapy… and my strength.

Education, growth & the next chapter

After getting married and moving house, I made the decision to go back to studying — this time focusing on advanced beauty treatments.

In 2025, I graduated with my teaching qualification, enabling me to train and support students within the beauty industry. A huge milestone, and one I’m incredibly proud of.

And now… 2026 is the year everything comes together.

Welcome to the Belli era

In 2026, I open my Salon Snug — a calm, hidden space tucked away in a secret location, surrounded by greenery and peaceful energy.

This is where:

• Luxury beauty treatments are performed
• The Belli Beauty Academy comes to life
• Belli Designs is reborn — with bespoke gifts, balloons, event displays, and personalised pieces made with love

We’re bringing back our designs, expanding into bespoke balloon and event styling, and adding carefully curated gifts to our store — all under one roof, all under The House of Belli.

This is me

I’m a mum of three.

I’m a carer.

I’m a wife.

I’m a business owner.

And I give up on nothing.

If you’re here for beauty, education, gifts, or inspiration — you’re so welcome here.

With love and lashes…

Sei Belli x 💋✨